A little bit of a
history lesson
Sit back, relax and enjoy the Firewater story.
1998 – 2000
Where it all began
Firewater Interactive started part time in 1998 by Mark from a desk in his bedroom, and was later
upgraded to an office in his home study!
Firewater became a full time ‘official’
business in 2000.
Firewater’s first logo...
2000 – 2001
The ball starts rolling
In late 2000 Firewater moved into its first offices in Blairgowrie plaza (office 126). Alon joined Firewater in Feb 2001 but was already working on projects (from his bedroom) with Mark months prior... in between roller hockey games!
2002 – 2003
New space
Light Attack was formed in April 2002 for the sale of EL T-shirts. In mid-2003, Firewater Interactive moved into a larger space in Blairgowrie Plaza, to office 101, and Light Attack’s logo was created. 2003 also saw the creation and implementation of the 3D Firewater Interactive logo.
2004
Just a few changes
2004 saw the introduction of Fletch, our 3D mascot. Light Attack was renamed to Firewater Light in April.
2005
The era of the yellow couch
In March 2005 Firewater expanded its office space to create Firewater Light’s ‘storeroom cupboard’ in the studio. The yellow reception couches made their debut too.
2006
Generation Kramerville
After running out of space in Blairgowrie, the choice to move to Kramerville was made! So began the renovations and our new life in Sandton.
2007
Always expanding
In November 2007 Firewater Light ran out of storage and sale spaces and expanded again... A serious BB gun wargame ensued before renovations began and signage for Firewater officially went up!
2008 – 2010
Some minor updates
More renovations and some artist designs were painted on the walls during this time.
2011
Tag it!
Firewater Interactive’s tagline update happened after many years of the ‘Double Distilled Digital Design’ tagline – it was updated to ‘Double Distilled Digital Agency’ to reflect its service offering and positioning.
2012
A new era is born
So after almost 14 years in business, Firewater Interactive evolved yet again with its new logo! Over the previous few years, Firewater Interactive and Firewater Light had been grouped together under the Firewater Group to align their relationship in the market better. In 2012 it was time that the Firewater Group had its own identity...
2013
Firewater Light re-brand
Over this year the Double Distilled Digital Agency, Firewater Light, continued to show that the power of light offers innovative branding solutions. Light continued to make brand experiences remarkable, offering event equipment such as illuminated trays, ice cubes and more.
2014 – 2016
More minor changes
Firewater continued to grow over the years, with one of the most noticeable changes being that Firewater Interactive dropped the ‘Interactive’ and became Firewater.
2017
The 4th big move
In 2017 Firewater said goodbye to the beloved Kramerville office, which was home for about 11 years, and moved to offices in Woodmead. This ended the era of the beloved yellow couch and ushered in a new, fresh look. Firewater also won an Assegai Award, the PR department was formed and the tagline became ‘digital marketing and PR agency’.
2018
Another Assegai
In 2018 the winning streak continued as Firewater secured another Assegai Award!
2019
Expanding to Australia
In 2019 Firewater turned 20-years-old and celebrated the milestone with an expansion to Australia. Operations in Firewater’s new location have been headed up our CDO, Alon.
